UP Ventures is new. The experience behind it is not. Since 2019, our founders have onboarded and expanded brands through The Dhindora Club and Dhindora Alliance — across quick service, bakery, diagnostics, wellness, retail and services. That roster is what we brought with us.
Cumulative record across The Dhindora Club and Dhindora Alliance since 2019
Told without the commercial numbers, which stay between us and the brand.
A selection. Some are clients whose franchise systems we built, some are actively awarding franchises, and a lot are both.
Vegetarian pizza chain with one of the widest franchise footprints in North India.
Smash-burger brand built for high-footfall, small-format sites.
Vegetarian North Indian quick service, priced for tier 2 and tier 3 expansion.
Marinated wings and fries in a compact, delivery-first kitchen format.
Himalayan-style momos and Asian street food on a small footprint.
Patisserie and café format with a proven multi-outlet playbook.
Traditional Indian sweets and namkeen, built for high-street retail.
Wellness and aesthetics format designed around repeat treatment revenue.
Hub-and-spoke diagnostics with collection centres feeding a central lab.
Watch and lifestyle brand exploring India master franchise expansion.
Lifestyle retail format built for mall and high-street placement.
Laundry and garment care, built around a compact service footprint.
Omani QSR concept packaged for cross-border franchise expansion.
Brand names are used to describe work carried out. All trademarks remain the property of their respective owners.
Category experience is most of what you're buying. It's the difference between designing a franchise model and remembering how this one behaves in year two.
| Category | What tends to decide it |
|---|---|
| QSR & café | Site quality and delivery mix. The model lives or dies on rent-to-revenue and aggregator commission. |
| Casual dining | Higher setup cost, slower payback, franchisee profile matters far more than in QSR. |
| Bakery & sweets | Central production versus in-store. Shelf life is the constraint that sets territory size. |
| Diagnostics & clinics | Compliance and clinical governance. Hub-and-spoke structure rather than standalone units. |
| Wellness & aesthetics | Repeat treatment revenue and staff retention. Training depth is the whole model. |
| Retail & lifestyle | Inventory risk sits with the franchisee. Buyback and markdown terms decide whether it's sellable. |
| Laundry & services | Low footfall dependency, route density matters more than location prestige. |
| International entry | Master franchise structures, localisation of the offer, and import cost before anything else. |
Whether you're a brand owner looking for franchisees or an investor looking for a brand — that's both halves of what we do.
