Two firms, one team, and the thing both kept running into.
We've spent years running marketing on one side and franchise development on the other. What we kept seeing is that they fail for each other's reasons — a brand with a great franchise system and no demand, or a brand with demand it couldn't safely hand to anyone. UP Ventures exists so both get built by the same team.
UP Ventures is the merge, not the start.
The Dhindora Club
Our marketing firm. Performance campaigns, social, content, creative and the technology stack behind them — built for brands running multiple locations rather than one.
Dhindora Alliance
Our franchising firm. Franchise systems, documentation, territory strategy and franchise sales, run on retainer with the fee tied to units that actually get placed.
dhindoraallianceindia.in ↗UP Ventures
The two disciplines under one roof, backed by Uppropriate Ventures. One team, one scope, one set of numbers — so the marketing feeds the franchise pipeline by design rather than by coincidence.
Four things we don't move on.
The audit can end the conversation
We only work with brands that can be replicated. If a model can't carry a second owner in a city we've never traded in, we say so and decline the mandate. Losing a fee is cheaper than putting our name on a failure.
Scope and fee are fixed before we start
Deliverables, timeline and cost agreed in writing. No line items appear halfway through because something turned out to be harder than we said it would be.
We stay on the sales side of the table
Most consultancies invoice when the documents are delivered. Our work is judged by units placed and revenue moved, which is why we retain and take success fees rather than disappearing at handover.
The team is in-house
Strategy, creative, documentation, technology and sales sit under one roof. Nothing gets passed down a chain of freelancers and back with the brand slightly worse.
You build the business. We build the expansion.
A brand owner's job is the product, the people and the standard. Ours is everything that has to be true for that standard to survive being copied — the demand, the documents, the economics, the technology and the partner sitting across the table.
We build brands, then multiply them.
- 2019 First brand onboardedThe start of the record UP Ventures is built on.
- Marketing The Dhindora ClubPerformance, social, content, creative and technology integration.
- Franchise Dhindora Alliance ↗Franchise systems, documentation, territory strategy and franchise sales.
- Today UP VenturesBoth disciplines, one team, under Uppropriate Ventures Pvt Ltd.
Uppropriate Ventures.
UP Ventures is the marketing and franchise consultancy within Uppropriate Ventures Pvt Ltd, alongside sister businesses in international mobility and investment, and in real estate.
UP Ventures
Marketing and franchise consultancy. We build brands, then multiply them.
UP Global
Immigration and investment for people and capital entering international markets.
Upprop Realty
Property brokerage and advisory across residential and commercial assets.
Tell us what you've built.
Thirty minutes on your brand, your numbers and where you want it to go. You'll get an honest read on whether we're the right team for it.